Hey there!
I'M LAENA.
An entrepreneur, educator, business coach & unwavering optimist dedicated to helping you live your best life.
Laena is a serial entrepreneur—a founder of Anarchy in a Jar and Integrated Hustle and advisor and consultant for a handful of other startups in NYC and beyond. She coaches and educates lean entrepreneurs, side hustlers, and career changers who crave financial freedom and an integrated work-life.
Laena launched her first startup, Anarchy in a Jar, in 2009. It has been featured in the New York Times, the Wall Street Journal, the Martha Stewart Show, New York Magazine, Food & Wine, and more. Laena's cookbook, Jam On: The Craft of Canning Fruit, was published with Penguin Random House in 2012.
Laena graduated magna cum laude from Mount Holyoke College, received an MS in Information Science from Pratt Institute, has trained as a birth coach, herbalist, and food scientist, and was awarded the United States Antarctica Service Medal by the Department of Defense for her work with the National Science Foundation.
When she’s not making it rain with condiments and startup nitty-gritty, you can find her dreaming about her next side hustle and roaming Kulsoom, her fruit orchard, event space, and chili pepper farm in the Hudson Valley.
“I was really scared of the nitty-gritty, and your sessions helped me get over that and finally start my side hustle.”
“Excellent (quality), super valuable and lots of fun!
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“That was seriously the best cooking class I have ever taken. I had no idea a virtual class could be that cool! Excited to make a batch of hot sauce. Thanks again.”
“i needed to figure out how to be more fulfilled, in my work and life, so thank you for helping me get started...”
“Laena,
You were great tonight and I really enjoyed your class. I will definitely reach out to you with questions as I continue my meditation practice! ”
“Wanting my job and the way I earn my living to be more in line with who I am as a person.
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“I gained more clarity around the who, what, and where of my business (the nuts and bolts) and how to reach my audience .”
“I was able to really iterate on the plan that I was taking for my business. Through their guidance I learned a lot more about the different tacks I could take, and which one was best for me. They also gave me motivation to keep going forward, which is always very helpful.
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“I was ready to start that dream business, and the hell that is 2020 and your great session finally pushed me to do it. Thank you!”
“The tips and tricks to improve my work, life, health paradox were really helpful, especially the mindfulness exercises.”
learn how to build a resilient business
Businesses do not magically grow and flourish. Building as resilient foundation.
Small business workshops for lean practices
Architects, designers, therapy practices, wellness partners, food brands, and
career coaching, business therapy, startup support
In my workshops and 1-on-1 sessions, you'll learn simple strategies that will give you the courage and confidence to heal what has been broken or stagnating, to create a healthy work/ life integration, so you can align your personal vision and professional ambition to get where you want to go.