Instructional Design Model for an E-Learning Course on Product Design Using the Kemp Instructional Design Model

Project Overview

Course Title: Mastering Product Design: From Concept to Creation
Client: Big Blue Tomorrow
Project Manager: Laena McCarthy
Start Date: November 2023
End Date: January 2024

Kemp Instructional Design Model Phases:

1. Identify Instructional Problems and Specify Goals for Designing an Instructional Program

Objective: Understand the specific learning needs related to product design and set clear goals for the e-learning course.

Actions:

  • Problem Identification: Conduct meetings with stakeholders to identify key challenges faced by product design teams.

  • Goal Setting: Define specific, measurable, attainable, relevant, and time-bound (SMART) goals for the course.

2. Examine Learner Characteristics

Objective: Understand the background, learning styles, and needs of the target audience.

Actions:

  • Learner Analysis: Survey potential learners to gather information about their current knowledge, skills, and attitudes towards product design.

  • Persona Development: Create detailed learner personas to represent different segments of the target audience.

3. Identify Subject Content and Analyze Task Components Related to Stated Goals and Purposes

Objective: Determine the content that will be included in the course and analyze the tasks learners need to complete.

Actions:

  • Content Analysis: Identify essential topics, skills, and knowledge areas relevant to product design.

  • Task Analysis: Break down complex product design tasks into manageable steps and components.

4. State Instructional Objectives for the Learners

Objective: Define clear and concise instructional objectives that guide the learning process.

Actions:

  • Objective Formulation: Write specific instructional objectives that align with the course goals and learner needs.

  • Alignment Check: Ensure that each objective supports the overall learning outcomes.

5. Sequence Content Within Each Instructional Unit for Logical Learning

Objective: Organize the content in a logical sequence that facilitates learning.

Actions:

  • Content Sequencing: Arrange topics and tasks in a progression from simple to complex.

  • Module Development: Divide the course into modules, each focusing on a specific set of related objectives.

6. Design Instructional Strategies So That Each Learner Can Master the Objectives

Objective: Develop instructional strategies that cater to diverse learning styles and preferences.

Actions:

  • Strategy Selection: Choose appropriate instructional strategies, such as interactive lessons, case studies, and practical exercises.

  • Engagement Techniques: Incorporate multimedia elements, gamification, and collaborative activities to enhance engagement.

7. Plan the Instructional Message and Delivery

Objective: Create a plan for delivering the instructional content effectively.

Actions:

  • Content Creation: Develop instructional materials, including videos, readings, quizzes, and interactive activities.

  • Delivery Platforms: Select the most suitable platforms for content delivery, such as an LMS or custom-built website.

8. Develop Evaluation Instruments to Assess Objectives

Objective: Create tools to evaluate learners’ progress and the effectiveness of the instructional program.

Actions:

  • Assessment Design: Develop quizzes, tests, and practical assessments to measure learner achievement of objectives.

  • Feedback Mechanisms: Implement surveys and feedback forms to gather learner input on the course content and delivery.

9. Select Resources to Support Instruction and Learning Activities

Objective: Identify and organize resources that will aid in achieving the instructional objectives.

Actions:

  • Resource Compilation: Gather relevant resources such as articles, videos, and tools that support learning activities.

  • Accessibility Check: Ensure all resources are easily accessible and user-friendly for the learners.

Implementation Plan

1. Pilot Testing

Objective: Test the course with a small group of learners to identify any issues before full deployment.

Actions:

  • Pilot Group Selection: Choose a representative group of learners to participate in the pilot test.

  • Feedback Collection: Gather feedback from pilot participants on course content, usability, and overall experience.

2. Full Deployment

Objective: Launch the e-learning course to the entire target audience.

Actions:

  • Course Launch: Make the course available to all learners through the chosen delivery platform.

  • Support System: Provide technical and instructional support to learners throughout the course.

Evaluation Plan

1. Formative Evaluation

Objective: Continuously assess the course during development and implementation.

Actions:

  • Iterative Feedback: Collect ongoing feedback from learners and stakeholders to make real-time improvements.

  • Progress Tracking: Monitor learner progress through quizzes, assignments, and participation metrics.

2. Summative Evaluation

Objective: Assess the overall effectiveness of the course after its completion.

Actions:

  • Outcome Measurement: Evaluate whether the instructional objectives and business goals were achieved.

  • Course Review: Conduct a comprehensive review of the course content, delivery, and learner outcomes.

3. Continuous Improvement

Objective: Use evaluation results to make ongoing improvements to the course.

Actions:

  • Data Analysis: Analyze feedback and assessment data to identify strengths and areas for improvement.

  • Course Updates: Implement changes based on evaluation findings to enhance future iterations of the course.

Conclusion

This instructional design document, based on the Kemp Instructional Design Model, provides a structured approach to developing an e-learning course on product design. By systematically addressing each phase of the model, this plan ensures that the course is tailored to meet the specific needs of the learners and the startup, ultimately contributing to their success and growth in the field of product design.