Campaign Overview

Integrated Hustle, a coaching and business consulting agency, is looking to expand its events and client list while pivoting towards more virtual events for 2020. This integrated marketing campaign will focus on leveraging digital platforms, content marketing, and partnerships to increase awareness, generate leads, and foster engagement through virtual events and workshops.

1. Campaign Objectives

• Increase Virtual Event Attendance: Expand the number of attendees at virtual events and workshops through targeted digital marketing and content creation.

• Grow Client List: Convert event attendees and online engagement into new clients, growing the agency’s consulting and coaching base.

• Strengthen Brand Positioning: Position Integrated Hustle as a leader in business coaching and consulting with an expertise in hosting engaging and effective virtual experiences.

• Drive Awareness of Pivot to Virtual: Build awareness and excitement around the shift to virtual events, emphasizing the accessibility and convenience for businesses nationwide.

2. Target Audience

• Entrepreneurs & Small Business Owners: Individuals seeking guidance and coaching to scale their business or navigate the challenges of 2020.

• Corporate Teams & Managers: Professionals looking for leadership training and team development workshops that can be easily accessed remotely.

• Freelancers & Solopreneurs: Independent contractors and gig economy workers interested in building sustainable business practices and improving personal branding.

3. Key Messages

• “Pivot to Prosperity: Thrive in 2020”: Position Integrated Hustle as a business partner helping companies and entrepreneurs adapt to the virtual landscape, providing strategies to succeed in uncertain times.

• “Virtual Success, Real Results”: Emphasize the effectiveness and convenience of Integrated Hustle’s virtual events, showcasing them as impactful and accessible alternatives to in-person coaching.

• “Grow Your Hustle, Grow Your Impact”: Inspire potential clients to engage with the agency’s services to accelerate business growth, build sustainable models, and enhance team dynamics.

4. Marketing Channels & Tactics

A. Digital Event Campaigns

• Virtual Event Series: “Hustle from Home”: Launch a series of interactive virtual workshops, panels, and webinars centered around topics such as business growth, leadership development, and navigating economic uncertainty in 2020.

• Promotion on Social Media & Paid Ads: Use Facebook, Instagram, and LinkedIn ads to target entrepreneurs, small business owners, and corporate teams, promoting upcoming virtual events.

• Exclusive Event Offers: Create incentives for first-time attendees, offering special pricing for virtual events or discounts on future consultations, driving both event sign-ups and conversions.

B. Email Marketing

• Weekly “Hustle Insights” Newsletter: Develop a regular email series with actionable business tips, highlights of upcoming virtual events, and client success stories, providing value and driving interest in the agency’s services.

• Event Reminders & Follow-Ups: Send targeted email campaigns to event attendees and previous clients, reminding them about upcoming virtual events and offering post-event follow-up opportunities for consultations or additional services.

C. Content Marketing

• Thought Leadership Blog & Articles: Write blog posts and guest articles on LinkedIn, Medium, and business publications covering topics like “How to Successfully Transition to a Virtual Business Model” and “Leadership Strategies in Uncertain Times.”

• Video Content & Webinars: Share short video clips and interviews from virtual events on platforms like Instagram Stories, IGTV, YouTube, and LinkedIn, showcasing the value of Integrated Hustle’s virtual workshops.

D. Partnerships & Collaborations

• Collaborate with Industry Influencers: Partner with industry influencers or well-known coaches to co-host virtual events and expand reach. Leverage their audience base for increased visibility and cross-promotion.

• Corporate Sponsorships & Partnerships: Develop partnerships with corporate organizations and small business associations, offering tailored virtual workshops to their teams or members.

E. SEO & Paid Search

• Optimize for Search & Paid Ads: Ensure Integrated Hustle’s website is optimized for search terms like “virtual business coaching,” “online leadership workshops,” and “virtual consulting.” Run Google Ads to drive traffic for specific events and virtual coaching packages.

5. Event & Workshop Strategy

A. Workshop Themes:

• “Navigating Uncertainty: Business Growth in 2020”: Help businesses adapt and scale in a challenging environment, providing actionable strategies.

• “Virtual Leadership for Teams”: Offer leadership coaching focused on building remote team dynamics, trust, and productivity.

• “Hustle & Flow: Personal Branding for Freelancers”: Teach solopreneurs and freelancers how to create and maintain a powerful online presence and build their personal brand.

B. Event Format:

• Interactive & Engaging Content: Use tools like Zoom and Slack for real-time interaction, Q&A sessions, and breakout discussions, making events highly engaging and participatory.

• Follow-Up Offers: After events, provide attendees with tailored consultation offers or resource guides, encouraging continued engagement and conversion into paying clients.

6. Budget Allocation

• Social Media Ads & Promotion: Invest in Facebook and LinkedIn ads targeting entrepreneurs and small business owners, promoting the new virtual events and coaching services.

• Video Production & Content Creation: Allocate a portion of the budget to creating high-quality video content, including event promotions, client testimonials, and video tutorials.

• Partnerships & Sponsorships: Set aside funds for partnership outreach and influencer collaborations to co-host virtual events and amplify reach.

7. Success Metrics & KPIs

• Event Registration & Attendance: Track the number of attendees for each virtual event, measuring the effectiveness of the promotional efforts.

• Client Conversions: Monitor the conversion rate of event attendees to paying clients through post-event consultations and sign-ups.

• Social Media Engagement: Measure the growth in followers, shares, and engagement on social media platforms as a result of virtual event promotions and content marketing efforts.

• Email Open Rates & Click-Throughs: Track open rates and click-throughs on email campaigns to measure engagement with event promotions and follow-up offers.

Conclusion

By leveraging virtual events and a robust digital strategy, Integrated Hustle can grow its client list, expand its events, and build a stronger online presence in 2020. This marketing campaign focuses on engaging new and existing clients through interactive virtual experiences, while positioning the agency as a trusted partner for business growth in a rapidly changing world.