Empowering Organizations & Teams Through Engaging Instructional Design & Consulting

Laena, along with her collective of seasoned entrepreneurs, have founded a handful of successful businesses, and now we’re passionate about helping other organizations launch, thrive, and grow.

We specialize in building and upgrading training and instructional design while leveraging our extensive network of long-standing relationships across NYC, the Hudson Valley, and Western Massachusetts to foster meaningful partnerships.

Every Business Needs Support.

We offer support for truly small businesses, from wine shops in Brooklyn to bookshops in Detroit to emerging online food brands. We help you grow in real and sustainable ways. Learn more about what we do, and read some success stories.

Make it stand out.

Unlock Your Business's Potential with Real, Hands-On Expertise.

Led by founder Laena, often referred to as the "business whisperer," our community of seasoned entrepreneurs is here to help you scale and flourish on your own terms.

We've supported the growth of hundreds of small businesses, from wellness services and food pop-ups in Brooklyn to unique independent bookstores in Detroit and thriving brick-and-mortar shops in the Hudson Valley.

No venture is too niche or unconventional — we help you find your path to success, on your terms!

You are freelancers, consultants, artists, scientists, podcast creators, designers, artisans, beginners, experts, small business mavens, solopreneurs, side hustlers, and your most valuable asset is you.

Michael Krulwich, Beverage Entrepreneur

“I was able to really iterate on the plan that I was taking for my business. Through their guidance I learned a lot more about the different tacks I could take, and which one was best for me. They also gave me motivation to keep going forward, which is always very helpful.”

Diana Fox, Small Fashion Brand

“With sales down and an exodus of clients in 2020, Laena and her team brought the sunshine and helped us turn around our strategy. Marketing guru and all-around cheerleader for our business!”

Michelle Gage, Hela Wellness

“I gained more clarity around the who, what, and where of my business (the nuts and bolts) and how to reach my audience.”